Carolyn Parrs is the CEO and founder of Mind Over Markets, a dedicated green marketing communications and design company in Santa Fe, New Mexico. For over a decade, she has helped businesses and organizations succeed including PNM, Positive Energy Solar, Santa Fe Prep and Growstone Horticultural Products. Her current clients range from renewable energy to organics to non-toxic paints, pallets, pet food and more. 

Carolyn is a featured author on Green Marketing in Thomson Reuters’ book series for C-level executives called Inside the Minds: Greening your Business. She is the author of The Green Marketing Blog and the creator of Women Of Green, a multi-media news source and online community that turns up the volume of the feminine voice on the planet.

Carolyn is a founding board member and past President of the Santa Fe Green Chamber of Commerce, part of the largest statewide business organization in New Mexico with over 1100 members. She is also a certified Marketing and Business Coach and works one-on-one with entrepreneurs and executives internationally. She has worked at top New York City advertising agencies, such as Benton & Bowles and Wunderman Worldwide, serving clients including General Foods, Proctor & Gamble, AT&T, IBM, Richardson-Vicks, Manufacturers Hanover Trust, and Time/Life Books. 

As a serial entrepreneur, Carolyn founded an upscale pet supplies company called POOCHI™ and in under 4 years it was acquired by a multi-billion dollar corporation. She and her products have appeared on television shows such as Good Morning America, ABC News, CBS News and on radio and cable shows such as HBO, CNN and Lifetime Channel. Print coverage includes The New York Times, L.A. Times, Wall Street Journal, Chicago Tribune, Entrepreneur Magazine, People Magazine, and Cosmopolitan.